01 / Problem
Before
Show the real starting condition. Give enough context to understand the issue without exaggerating or staging it.
For contractors
Contractors: stop letting your best work die in your camera roll.
You already do work worth showing. Proof & Feed turns real job-site photos into clear, credible content that helps prospects understand what you do and how you work.
Start the 5-Photo Proof TestReal work. Real proof.
Better marketing.
Enhance the proof. Never invent the proof.
The Three-Shot Rule™
Show the problem. Show the process. Show the proof.
Three intentional photos can explain more than a polished claim. Capture the job in sequence so people can see what changed and how you handled it.
02 / Process
During
Capture the method, materials, preparation, and care that are usually invisible once the job is complete.
03 / Proof
After
Show the finished work clearly. A useful angle and honest light help the result speak for itself.
For a standout project
The 5-Shot Hero Job Rule™
Capture the problem, a close-up detail, work in progress, the finished result, and one wide finished shot. That set gives the job enough range for several truthful content formats.
Use the whole job
What one job can become.
One complete proof set can support a useful mix of transformation, education, process, trust, and timely Feed content.
01
Transformation reel
02
Before / after
03
What We Found carousel
04
Educational post
05
Local proof post
06
Customer FAQ
07
Future Feed post when availability is confirmed
FIXED™ story framework
Turn field notes into a story people can follow.
Find
Find the problem.
Inspect
Show what you checked.
Execute
Explain the work.
Evidence
Show the result.
Direct
Give a useful next step.
Transformation
Education
Process
Trust
Feed
Built around the work
Proof opportunities by trade.
Different trades earn trust in different details. The content should reflect the work, not flatten every contractor into the same template.
Roofing
Damage details, tear-off process, flashing, and a clear finished roofline.
Landscaping
Site conditions, material choices, installation stages, and seasonal change.
Remodeling
Old constraints, hidden discoveries, craftsmanship details, and the finished space.
Painting
Surface preparation, protection, coverage, trim detail, and consistent finish.
HVAC
Equipment condition, clean installation, access challenges, and maintenance evidence.
Plumbing
The source of the issue, safe access, repair process, and a clean final connection.
Electrical
Panel condition, careful routing, labeled work, and code-conscious installation.
A useful next step
“Seeing something similar? Send us a photo.”
A direct, low-pressure invitation helps people start with the problem they can see. It does not promise an outcome before the details are known.
Before / after integrity
Use a similar angle where possible. Never fabricate damage, materials, or results. If a conceptual render is useful, label it clearly as a concept so it cannot be mistaken for completed work.
Illustrative example — not a real client job
One job. Five shots. Several pieces of content.
Below is a made-up roofing job used only to show the shape of a complete proof set and what it can support. Nothing here is a real project, a real customer, or a real result.
Shot 01Before / problem
Shot 02Detail
Shot 03Process
Shot 04Finished detail
Shot 05Finished wide
What that one set can support
Transformation reel
The five shots sequenced from problem to finished result.
Before / after post
Matched angles so the change is obvious and honest.
What We Found carousel
The detail shot leading a short explanation of the cause.
Educational post
Why failed flashing matters, using your own photo as the example.
Local proof post
Work completed in the service area you actually cover.
FAQ
The question this job answers, asked and answered plainly.
Future Feed post
Published later only if a real trigger — like confirmed availability — exists.
Send the proof. We build the feed.
Your best marketing may already be in your phone.
Send five real job-site photos. We’ll shape the strongest proof into a clear sample while keeping the work honest.