Crave
Make the real dish easy to understand at a glance.
For food businesses
Your food can’t sell from your camera roll.
You cook. You serve. You create the experience. Proof & Feed helps turn real food, prep, event, and location photos into timely content people can understand and act on.
Start the 5-Photo Proof TestReal work. Real proof.
Better marketing.
Enhance the proof. Never invent the proof.
Five content pillars
Show what matters before the next decision.
Food content works best when appetite, craft, context, timing, and trust support one another.
Craft
Show the preparation, ingredients, and hands behind it.
Story
Add the useful detail that gives the food context.
Feed
Connect the post to current, confirmed timing.
Trust
Keep the dish, offer, and availability accurate.
The 4-Shot Crave Rule™
From raw ingredient to real-world context.
A useful food set does more than show a finished plate. It shows what went into it and where people can find it.
01
Ingredient
Show the starting point: produce, protein, spice, dough, or another defining ingredient.
02
Craft / Prep
Capture a real technique, preparation step, or behind-the-pass moment.
03
Crave / Finished Dish
Present the real finished item clearly, with honest color, texture, and portion.
04
Context / Location / Event
Show where, when, or how the dish is currently available.
CRAVE™ story framework
Build appetite, then verify the details.
Catch the Eye
Lead with the strongest real visual.
Reveal the Dish
Name what people are looking at.
Amplify the Experience
Add taste, craft, or setting context.
Verify the Details
Check item, price, place, date, and time.
Encourage Action
Give the next practical step.
Food Feed Triggers
Use timing only when timing is real.
A useful post answers what is available, where, and when. Quantities and deadlines are used only when the business confirms them.
Current location
Current hours
Confirmed quantity
Menu drop
Event time
Preorder deadline
Reservation window
Collaboration
Use the whole service
What one service can become.
A complete set of real photos and verified details can support several distinct pieces of useful content.
Crave reel
A short sequence built around the dish and its preparation.
Menu drop
A clear introduction to a current, confirmed item.
Location card
The practical details people need to find the service.
Prep / process story
The craft and care behind the finished dish.
Preorder post
A verified item, deadline, and ordering path.
Sold-out thank-you
Published only when the item or service truly sold out.
Next-event teaser
A future post built from the Proof Vault™ and a confirmed event.
Different service, different rhythm
Built for how local food moves.
Food Trucks
Connect crave-worthy proof to confirmed locations, service windows, menu changes, and collaborations.
Pop-Ups
Build a clear sequence around the menu reveal, event details, service, and honest follow-up.
Private Chefs / Caterers
Show menu craft, preparation, setting, and the service experience while respecting guest privacy.
Illustrative example — not a real service
One service. Five shots. A week of content.
A made-up taco truck service, used only to show the shape of a complete food proof set. No real menu, location, or business is represented here.
Shot 01Ingredient
Shot 02Prep
Shot 03Action / cooking
Shot 04Finished dish
Shot 05Location / event
What that one service can support
Crave reel
Ingredient to finished dish, cut short and appetising.
Menu drop
A clear introduction to a current, confirmed item.
Location card
Address, hours, and today’s service window.
Prep / process story
The craft people never get to see from the window.
Preorder post
Only when the deadline and ordering path are confirmed.
Sold-out thank-you
Published only if the item genuinely sold out.
Next-event teaser
Built from the Proof Vault™ once the next date is confirmed.
Timeline concept — example only
Why timing has to be true.
9:00 AM
Prep photos sent from the kitchen.
11:00 AM
Location and service window confirmed by the owner.
11:30 AM
Location card and crave reel approved and scheduled.
7:00 PM
Sold-out note published — only because it actually sold out.
Every step above depends on a detail the business confirmed. If a detail is not confirmed, the post does not go out.
Appetite Integrity Rule™
Make the real food look its best. Never make fake food look real. Enhancement may improve crop, light, sharpness, and minor distractions, but it must not materially fabricate the dish.
Send the proof. We build the feed.
Put real food and real details to work.
Send five food, prep, event, or location photos. We’ll build a sample that keeps the dish recognizable and the details useful.