Business Field Guide Series™ / Guide 05
The Referral Multiplier™
Turn satisfied customers into repeat business, reviews, introductions, and measurable word-of-mouth.
For: Service businesses
Follow-Up & Referrals
The ideas worth taking with you
- 01
Start with a completed, satisfactory experience
Check that the work is complete and concerns have been addressed before asking for a review or introduction. A referral request is not a substitute for resolving a service problem.
- 02
Ask for one simple next step
Choose either an honest review or an introduction, not a long list of favors. Make it easy to decline and do not pressure customers to leave positive feedback.
- 03
Give customers language they can share
A short explanation of who you help and what work you do makes an introduction easier. Share a public contact link rather than asking for another person's private details.
- 04
Follow review-platform rules
Ask for honest feedback consistently. Do not buy reviews, filter out unhappy customers, or offer incentives that violate the platform's policy; disclose any permitted referral arrangement clearly.
- 05
Track sources without overclaiming
Ask new enquiries how they heard about you and record the answer. Keep unknown sources marked unknown instead of crediting every enquiry to your latest post or referral request.
- 06
Stay useful after the job
A relevant maintenance reminder or check-in can support a long-term relationship. Respect contact preferences and avoid turning a thank-you into a stream of unsolicited promotions.
From reading to doing
Put this to work this week
- Choose three completed jobs with no unresolved concerns.
- Write a short, optional request for an honest review or introduction.
- Check the relevant platform's review rules.
- Add a referral-source field to your enquiry notes.
Where Proof & Feed fits
Proof & Feed can help communicate the real work that makes an introduction credible. Content supports the relationship; it does not replace good service.