Business Field Guide Series™ / Guide 02
The Contractor Visibility Playbook™
Turn every job into weeks of marketing without becoming a social-media expert.
For: Contractors & trades
Trades
The ideas worth taking with you
- 01
Capture the job in three shots
Take a before photo, a work-in-progress photo, and an after photo from comparable angles. Explain the original problem and what changed; do not stage damage or hide relevant limitations.
- 02
Give a standout job five angles
For a larger project, add a close-up of the workmanship and a wider context shot. A small set with distinct evidence is more useful than dozens of nearly identical images.
- 03
Explain decisions, not just results
Describe why a material, repair method, or sequence made sense for that job. Help a future customer understand the work without claiming that the same approach is right for every property.
- 04
Spread the story across useful posts
A job can become a problem explanation, a process update, a workmanship detail, a completed-project story, and a maintenance tip. Schedule them at a manageable pace, with a different lesson in each.
- 05
Make local information accurate
Mention your actual service area and the type of work you take on. Do not reveal a customer's address, house number, vehicle plate, or security arrangements.
- 06
Use one clear enquiry path
Tell people what to send when asking about a job: a short description, general location, and relevant photos. Explain how you assess enquiries without promising an instant quote or a booking.
From reading to doing
Put this to work this week
- Choose one completed job with permission to share.
- Collect the before, process, after, detail, and context shots you actually have.
- Write three useful lessons from the job.
- Prepare one post and check that the enquiry details are correct.
Where Proof & Feed fits
Proof & Feed’s trades approach uses authentic job evidence as the foundation. Branded posts should make your workmanship easier to understand, not exaggerate what happened.