Business Field Guide Series™ / Guide 04
The 30-Minute Marketing Week™
A simple weekly marketing rhythm for busy owners who already have too much to do.
For: All local businesses
Visibility & Content
The ideas worth taking with you
- 01
Spend five minutes collecting proof
Choose a real photo, a common customer question, or a useful update from the week. Start with work that already happened instead of inventing a new campaign.
- 02
Spend ten minutes preparing one post
Write what happened, why it matters to a customer, and what someone can do next. Check facts, permission, and dates before scheduling or publishing.
- 03
Spend five minutes responding
Answer relevant comments and enquiries in your existing channels. Move private information out of public threads and set honest expectations about when you can respond.
- 04
Spend five minutes following up
Review open enquiries and send a helpful update where appropriate. Focus on a small, relevant list rather than bulk messaging people who have not asked to hear from you.
- 05
Spend five minutes reviewing
Note whether the post led to relevant questions, profile visits, or other observable activity. Treat a single week's results as a signal, not proof that a strategy will always work.
- 06
Keep the routine small enough to repeat
The 30 minutes is a planning budget, not a promise that all marketing fits into it. If customer replies need more time, handle those first and simplify the next post.
From reading to doing
Put this to work this week
- Reserve one 30-minute block in your calendar.
- Choose one photo and one customer question.
- Prepare one useful post and answer outstanding enquiries.
- Write down one observation to guide next week.
Where Proof & Feed fits
Proof & Feed can support the content part of your weekly rhythm. You still provide real source material, confirm the facts, and approve the work.